What Cleveland Says:
The all-new lineup of HB SOFT 2 Putters features our distance normalizing Speed Optimized Face Technology paired with stroke specific designs for finely tuned, near-custom Putters at an optimal price.

Details & Benefits:

• Speed-optimized face technology – A dynamic groove milling pattern on the face of every HB SOFT 2 putter SOFT normalizes ball speed across an enlarged face –
  for more consistent, predictable distance performance.
• Stroke-specific designs – HB SOFT 2 features nine all-new putters carefully crafted for straight or slightly arcing strokes, each matched with its hosel
  style, toe suspension, alignment system and grip.
• Consistent swing feel – To ensure that every HB SOFT 2 putter has a consistent swing feel – from model to model – no matter which shaft length you choose, a 20g weight is included in the back end of the shaft on all models 35″ and longer.